Kinetic hires sales rep for USA dealer-direct drive

Training brand Kinetic has appointed an independent sales representative to assist the firm’s direct to dealer drive in the USA.

“Going dealer direct allows us to bring down our retail price while maintaining margin for our retail partners,” said North American Sales Manager Jason Overman. “The trainer category is more exciting than it has ever been, and we are looking forward to working more closely with our retailers to capitalize on the new interest in training indoors.”

Overman has previously held roles with Giant where he handle accounts for over eight years, Nike and Gt Bicycles, among others.

Overman is now contactable via email here.