Cycloc, the cycle display & storage company, has signed a partnership deal with the UK subsidiary of bike brand Pinarello.
The partnership sees Cycloc becoming Pinarello’s official bicycle storage partner across their activities in the UK. Cycloc will be sold across Pinarello’s UK concept store locations, in London’s Regent Street, Manchester and Swindon.
Cycloc products will be used to display and store bikes at Pinarello UK’s HQ and Service Course in Epsom, Surrey.
Furthermore, Cycloc and Pinarello will work together on various marketing initiatives throughout the year to expand on the values shared by both brands.
Pinarello UK MD Richard Hemington said: “We were looking for a storage and display solution for our fleet of Demo bicycles and Cycloc provided a great product to accomplish this as well as being stylish and durable.”
Cycloc founderAndrew Lang added: “We are pleased to be collaborating with Pinarello UK. The innovative Cycloc range is the perfect complement to display the quality, heritage and presence of Pinarello.”