Schwalbe Tyres UK
30 October, 2020
UK, United Kingdom
Job Type


Schwalbe Tyres UK is part of the Schwalbe - Ralf Bohle Group, a family owned
company based near Cologne, which has additional subsidiaries in Holland,
France, Italy, North America and Asia. The success of the company’s SCHWALBE
brand in Europe and its growing global presence, coupled with Schwalbe UK’s
move to a purpose-built distribution centre located in Telford, Shropshire in May
2008 and the doubling of this facility’s storage capacity in 2013, means that the
company is fully focussed and capable of achieving its ambitious programme of
expanding brand penetration within the UK. The company wishes to invest in a
top class SALES PROMOTER, who should ideally, albeit not essentially, have a
comprehensive knowledge of the industry, but in any case be technically minded.
If the idea appeals to you of taking up an important role within a financially sound,
international company and you are comfortable working with colleagues who are
passionate about the products they create and sell, entrepreneurially spirited and
single-minded about success, you will fit in very well.

The Role:

A core part of our business plan is to support our wholesale distributors by promoting
the SCHWALBE brand directly to retail accounts. Reporting to the Commercial and
Marketing Managers and liaising with our internal sales, you will create a considered
business plan demonstrating how you will grow the brand and achieve targets. You will
be responsible for maintaining excellent customer relations with our extensive network
of wholesale distributors and the implementation of key strategic partnerships, building
and promoting SCHWALBE directly to retailers. Ideally you will be located in the South
West as this is the area for which you will be responsible. You will therefore focus on
introducing our brand to potential retailers, while growing and nurturing existing retail
accounts on a face to face basis, helping them to understand and appreciate our varied
and technical product range and also promote point of sale material including our Shop

This is an exciting opportunity for you to manage and lead our sales promotion as you
will be instrumental in achieving company sales targets by pro-actively promoting the
technical sales of products.



● Clear and effective communication and collaboration with our wholesale distribution
● Work from daily and weekly contact records, prioritising and making calls to and defining
the customer base
● Recruit new retail accounts by gaining a clear understanding of customers' businesses
and requirements
● Maintain and develop relationships with existing retail customers via meetings,
telephone calls and emails


● Ensure that each retail account is maximising their potential through close liaison with
the relevant wholesale distributor
● Participate in management meetings and training that may be required to understand
wider company goals and strategy
● Help reach and exceed the aims and defined targets set by the Commercial Manager /
Product Manager
● Gather good product, market and customer knowledge to enhance selling abilities
● Represent the company at trade exhibitions, events and races


● Take responsibility and be accountable for the growth of the customer base
● Recognise and feed back future buying trends within the product range
● Grasp opportunities to improve business
● Be creative to overcome challenges

Personal Qualities:

● Cycling-minded, energetic and self-motivated
In the first instance please send your CV and remuneration details to:

All responses must be received by 3pm on 20/11/2020
and will be treated in strict confidence.

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