Content manager, Bikeradar (Video)

Bikeradar / Immediate Media
19 July, 2021
Eagle House, Bristol, United Kingdom
Job Type


Immediate Media is the special interest content and platform company. We own and operate some of the best-loved brands in the UK including BBC Countryfile Magazine, Gardens Illustrated, BikeRadar and Simply Sewing Magazine. And we only focus on special interest markets, engaging over 82 million passionate consumers globally each month, offering them world-class content and innovative new products and services.

We sum up our mission in three words: Content. Passion. Engagement. Our focus is to help our audiences get the most out of the things they love, whatever they spend their time and energy on. Our people are as passionate about their subjects as our consumers. We’re focussed on growth across our business are constantly looking for new and exciting ways to innovate.

We pride ourselves on our open, collaborative and dynamic culture which encourages people to thrive, and give their best whilst being supported, developed and nurtured. As we care about our people, our environment and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

For us, it’s really important to connect with our people, particularly as we’re all remote right now. So, we’ve developed a programme of events, workshops and webinars with a rich and diverse mix of content to appeal to everyone.

BikeRadar is looking for a content manager to take up this new position in our growing video team. In this role, you will play a key part in delivering our market-leading video content to YouTube’s biggest editorially-led cycling channel. As content manager, you will generate ideas, write and edit scripts, and facilitate workflow between BikeRadar’s video and website teams. Reporting to the video manager, you will play an important role in implementing the channel’s content plan, striving to deliver informative, engaging and authoritative content to our audience of nearly 700,000 YouTube subscribers. You may also have the opportunity to become a presenter on the channel.

Research, write and edit video scripts, delivered in the appropriate tone of voice and to the highest editorial standards
Research and pitch content ideas, in line with the video and content strategies
Facilitate editorial workflow between BikeRadar’s YouTube channel and, and vice versa
Edit and reformat copy to ensure it is suitable for video
Generate new content ideas and potential content strands to engage and grow BikeRadar’s YouTube audience
Work closely with the video manager to plan and schedule content, ensuring commercial obligations and content plans are fulfilled
Collaborate with the video manager, videographers, presenters and editorial teams to ensure production schedules are established and deadlines are met
Liaise with and commission freelance writers and contributors as required
Work with the video manager, editor-in-chief and internal audience development team at Immediate Media to identify opportunities to grow video views through search
Ensure video SEO best practice is established and maintained
Produce and edit written content for as required
Conduct competitor analysis to identify content gaps and opportunities for growth
Report on the performance of content as required
Present videos as required
Keep up-to-date with trends, developments and opportunities within the broader cycling, YouTube and video markets
Work with the video and editorial teams to deliver engaging video-led content for BikeRadar’s social channels
Be a champion for quality control across the channel, ensuring videos meet the required editorial standards and are appropriate for the BikeRadar audience

Prior experience working in digital journalism preferred
Excellent written English with a flair for writing content for a video audience that is informative, engaging and authoritative
A strong understanding what makes YouTube audiences tick
Knowledge of the YouTube Studio and video analytics
All-round knowledge of cycling technology and the cycling market
A demonstrable passion for cycling
An understanding of SEO best practice
Strong research skills, with an eye for detail and commitment to accuracy

We’re committed to building a diverse group of talent with a broad range of backgrounds, skills and capabilities and will give full and fair consideration to all applicants.

We know that flexibility is key to success and our people work flexibly in many different ways, so if this is important to you please let us know.

As you apply, we’ll ask you to share some personal information which will help us understand how we’re doing in our inclusion and diversity ambitions. We’d really appreciate if you’d take a few moments to complete this but if you’d rather not that’s fine too. Rest assured; we’ll treat your information confidentially.

Salary: Up to £25,000
Applications close 01/08/21

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