Digital Marketing Assistant

Silverfish Published: 13 November, 2017
Job Type
Category

Description

Digital Marketing Assistant

About Silverfish

Silverfish are a leading UK based importer and distributor of cycling equipment dealing with an extensive range of premium brands including prestigious names such as Mondraker, Yeti, FOX, Race Face, Easton, EVOC, Onza, SDG and Knog. Established in 1999 we are a privately owned, fast growing and nimble operation. As part of our ongoing development we have invested to support our brands and customer and this role is part of an expanded marketing team.

Purpose of the role

Working primarily across Silverfish’s social media channels and using outbound email marketing, the purpose of the role is to help develop and implement digital marketing activity aimed at increasing awareness and demand for our brands and products with cycling enthusiasts and our network of retailers.

Reporting to: Marketing Manager

Duties and Responsibilities

The specific duties of this post will include, though not be limited to:

Social media - Manage our social media profiles and presence - including Facebook, Twitter, Instagram and YouTube - to grow our following and influence. Create and manage a calendar of social media activity by sourcing or creating content from across the business and our brands, as well as curating content from interesting sources relevant to our customers; events, retailers, athletes etc.

Handle enquiries and comments from our followers and customers in a professional, polite and prompt manner. This may involve answering queries directly or forwarding them to the relevant departments for their attention.

Work with the sales and marketing teams (sales reps, brand development manager, brand managers and tech support) to amplify the impact of other marketing communications, PR, events and sales activity through social media.

Run social media competitions and other promotions to boost grow our audiences and to help with objectives such as data-capture.

Email marketing - Manage the delivery of outbound email communications – work with marketing colleagues to write, design, send and monitor impact of email campaigns. Keep our customer email database lists up-to-date and efficiently organised – seek ways of cleaning, developing and expanding our lists in line with business requirements. Stay on top of data protection legislation to ensure we have the correct permissions.

PPC Advertising – Devise and deliver paid advertising campaigns across social media channels, search engines and other networks to boost content, promote specific products or as part of wider marketing campaigns.

General – Report on performance of digital marketing activity and ensure insights from this activity are shared with the marketing team and other colleagues.

Skills and experience required

Essential
• Social Media experience working within a fast-paced commercial environment.
• Well-versed in creating engaging content across a range of social media platforms.
• Experience of social media tools such as Twitter Analytics, Brandwatch, Facebook Insights, Hootsuite, Tweetdeck, etc.
• Experience of creating, implementing and monitoring email campaigns and familiarity with third party systems such as MailChimp, CampaignMonitor or GetResponse.
• Can-do, action-oriented attitude with a friendly, approachable style.
• Creative, well organised and self-motivated.
• Excellent written communication and attention to detail.
• Numerate and analytical, capable of understanding and presenting data in a simple to understand way.
• Computer literate, tech-savvy, familiarity with using MS Word, Excel and PowerPoint.

Nice to have
• An interest or relevant experience in the cycling and/or triathlon scene.
• A broad knowledge of bikes, components and accessories.
• Familiarity with Adobe Creative Suite; Photoshop, Illustrator.
• Marketing qualification.

To apply for this role please send a CV and covering letter addressed to Richard Schofield via the apply button below.

Closing date: 4th of December.
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