Digital Marketing Manager

Zyro Fisher
Published
16 September, 2021
Location
Darlington, United Kingdom
Category
Job Type

Description

Who we are:

As experts in multi-sports distribution, ZyroFisher provides cycling and outdoor market expertise and improved efficiency within the value chain to benefit our brands, customers, and consumers. This is the philosophy that guides how we do business every day, driven by innovative market strategies and outstanding customer support. The cycling and outdoor markets are bursting with impressive brands and new service developments and ZyroFisher are really fortunate to be right at the centre of this journey.

Joining our team:

As the cycling industry continues to boom, this is a very exciting time to be joining ZyroFisher and being part of this growth opportunity is a great way to fast track your career.

Aside from offering a fantastic discount on all the amazing products we distribute, there are lots more benefits to being part of the ZyroFisher team. Because our people really matter to us, we offer our employees lots of rewards and benefits and the list continues to grow, but here we name a few;

Flexible hybrid working patterns,
Generous holiday entitlements plus bank holidays,
Contractual sickness benefit and pension contributions,
Discounted outdoor wear with partner brands,
Life milestone gifts (marriage, significant birthday, new baby, etc.),
Enhanced maternity and paternity pay,
Length of service awards,
A range of training and development opportunities,
Cycle to work and staff purchase repayment schemes,
On-site parking at HQ,
Casual dress,
Free tea and coffee,
Employee assistance programme,
And every now and again our managers like to treat their teams to lunches out or an array of sweet treats.

The role:

This is an exciting opportunity to join the Marketing team at ZyroFisher in the role of Digital Marketing Manager. Working alongside the existing team and reporting to the Senior Marketing Manager, you will be responsible for driving high performing digital journeys for our marketing campaigns. As a digital content lead, we need you to understand our core audience requirements and marketing objectives and how content across our social channels and websites can support these. The key parts of your role will include but are not limited to;

Devise in-depth, actionable, and measurable digital marketing strategies to enhance visibility & awareness of all our brands in the digital space, grow online audiences, drive website traffic and optimise audience engagement.

Plans and executes web, email, social media, and display advertising campaigns for multiple brands.
Designs, builds, and maintains our social media presence for multiple brands, driving awareness, community and advocacy.

Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Collaborates with Ecommerce Team to optimise user experience.

Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Managing external agencies, bringing new expertise to the business having experience of doing so in the past.

Development of break-through execution that makes the industry take note
Stay up to date on related industry & digital trends, developments, platform algorithms and technologies by doing online research and evaluating other 3rd party websites.

The requirements:

This is a fantastic opportunity which will suit an ambitious individual who is keen to learn and challenge best practice with new ways of thinking. You will be extremely organised, be deadline focussed and have a keen eye for detail.

Essential:

A minimum of 2 years in a digital marketing role
Experience in planning, developing, and executing traffic driving consumer brand campaigns
A strong understanding of current online marketing concepts, strategy and best practice
Experience in email marketing and social media management
Confidence to communicate with a broad range of stakeholders and the ability to work cross functionally across all departments of the business
The ability to work cross-functionally with other departments in the business to deliver results
Excellent visual, written and verbal communication skills, with an eye for detail and a creative mind.

Desirable:

Knowledge of the cycling industry
If this sounds like you, please apply!

So, if we sound like the company for you and you think you're ready for the challenge of this role, then we can’t wait to hear from you! Please send your C.V and covering letter to recruitment@zyrofisher.co.uk. No need for lengthy essays, fireworks or fancy introduction video….simply make it easy for us to read how great you are and why you’d be the perfect fit.

All applications treated with the strictest of confidence. Applications will be held on file for a maximum of 6 months for internal purposes only. ZyroFisher is an Equal Opportunities Employer.

Apply
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