Internal Sales Coordinator

Lyon Equipment Limited
17 January, 2018
Penrith, United Kingdom
Job Type


Lyon Equipment Limited is an employee owned company. In the cycle industry we are best known as the U.K. and Irish distributor for Ortlieb luggage, Bombtrack bicycles, Tubus racks and Julbo eyewear. However, our extensive portfolio also includes quality outdoor accessory brands making us a one stop shop for adventure cycling. Our aim is to provide ‘equipment and expertise to venture further’ to our cycle and outdoor markets.

In addition to distribution we manufacture our own Lyon branded products and provide technical training for the work at height and rescue industries.

We provide a friendly, working environment and we value a good work life balance.

Whilst we stock products that cater for every cyclist from commuters to enduro racers, our primary focus is adventure cycling, whether it be self-supported endurance events, bikepacking, cycle touring or gravel racing.

The role:
Lyon’s cycle market is experiencing continued growth and we are looking for a motivated, enthusiastic and organised individual to support our Lyon Cycle accounts and sales representatives to help maximise sales of our cycle portfolio. A strong passion for adventure cycling and knowledge of our products would be advantageous. This predominantly office based position is perfectly suited to someone from a cycle retail background with proven selling experience and an excellent telephone manner, but who is equally comfortable meeting face to face with customers when required. In-depth technical knowledge of bicycles, their componentry and accessories is a prerequisite to the role.

As an Internal Sales Coordinator at Lyon, the successful candidate will work closely with the sales and marketing team to sell and promote our portfolio of brands to both new and existing cycle customers.

The job will involve:
Working alongside the Cycle Brand Manager and Southern Cycle Representative to meet and exceed agreed turnover and profitability targets
Proactively communicating with our Cycle accounts to ensure they have the product, knowledge and tools to help maximise sales of our portfolio
Building a rapport with Cycle accounts to become their go-to office contact
Updating the Customer Relationship Management system to maintain customer information
Providing logistical support to the Southern Cycle Representative
Building on existing relationships with key customers through occasional face to face visits and meetings
Actively seeking out and following up on new business opportunities
Promoting and selling products at regional, national and international trade shows and events
Organising regional road shows and events
Keeping up to date with current products and those of our competitors
Social media activity in line with social media strategy
Participating at regular sales meetings at Head Office and occasional supplier visits abroad

The person we seek will meet the following criteria:
Have a genuine passion for cycling and a good understanding of how our products fit into the ‘adventure cycling’ market. A personal interest in cycle touring or bikepacking would be advantageous but is not essential.
Have in-depth technical knowledge of bicycles and their componentry
Be self-motivated, able to work autonomously and as part of a team
Have a proven track record of retail sales within the cycle industry
Have a confident and outgoing manner with excellent telephone manner
Be organised, articulate, numerate and computer literate
Enjoy learning and development
Be a confident user of social media, e.g. Facebook, Instagram and Twitter, in order to increase the reach of our brands and events
Hold a current full car driving licence (preferably clean) and a current passport
A Cytech qualification would be advantageous but it not essential

The successful candidate will be provided with the following:
Company bicycle
Use of the company ‘cycle branded’ pool vehicle for customer visits as necessitated

Hours of work:
This is a full time position which on average equates to 37.5 hours a week. We would expect the majority of work to be carried out between Monday and Friday, however this position will require occasional overnight stays and some weekend working. This position is based from our office at Tebay.

The benefits include:
Commencing salary likely to be in the region of £22,000 - £24,000
30 days holiday entitlement per annum (pro rata) including public holidays with loyalty increments
Generous staff discount (for personal use only) on the products we supply
Inclusion into our qualifying pension scheme after three months of service

Upon successful completion of a six month probationary period:
The successful candidate will be invited to join our healthcare scheme

Lyon is an employee owned company; after the appropriate qualifying period, the successful candidate will be eligible to become a shareholder.

To apply:
Application forms can be downloaded from our website, alternatively please contact Brenda Thexton on 015396 24040.

Please return your completed application (you may also include a C.V should you wish) to:
Emma Pont - HR Manager
Lyon Equipment Limited
Units 3-7 Tebay Business Park
Old Tebay
CA10 3SS

or you can apply via the Apply now button below.

Closing date for applications: 9:00 a.m. Monday 29 January

Interviews likely to take place week commencing: 5th February 2018
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