National Account Manager – UK

Brompton Bicycle Ltd
26 September, 2018
London, United Kingdom
Job Type


Job title National Account Manager – UK
Department Sales
Responsible to UK Sales Manager
Salary £28-33k, depending on experience
Hours 40 per week
Start Immediate

About the Company
Our mission is to transform the way people live in cities. With over 16 million possible combinations of gears, colours, handlebars and accessories, we make more than just a bicycle, and we are more than just a bicycle company.
We continue to make the Brompton in West London, where we started in 1975, but our product has travelled far - we now export 80% of our bicycles to 44 countries. In the past 36 months we have invested in a new purpose-built production facility, transformed our digital architecture, opened new flagship stores and had our biggest product launch in company history and we’re not stopping there…
To change urban living, we need passionate, innovative and talented people that want to challenge the status quo and make an impact.

The Role
Employed by Brompton Bicycle Limited, this is a National Account Manager role in our largest market: the UK and Ireland. To date, Brompton has achieved great success, and yet the potential for growth is still substantial - with the launch of Brompton Electric in 2018, and further existing pipeline innovation. This is a critical, exciting and varied commercial role, in a strategic region where significant growth is targeted.

The National Account Manager role will be a vital addition to the Brompton UK Sales team, reporting directly to the UK Sales Manager. The role carries a high degree of autonomy with the principle remit of delivering significant growth across Brompton’s Independent Bicycle Dealer (IBD) retail network. You shall plan and execute your work to ensure your KPIs are met. You will be commercially minded, always exploring and creating new business opportunities and developing new sales channels.

You will enjoy travelling, with up to 80% of your time being spent out on the road, developing trade amongst current and prospective customers; your remaining time spent in our West London office. You will take full responsibility for your accounts (circa 100 doors) and work in a small energetic team - with direct internal sales support - to achieve your personal and team sales ambition.

As key frontline representation of the Brand, you shall ensure retailers are consistent and committed to representing Brompton products and messages in-line with the Dealer Accreditation

Programme. You will nurture solid commercial relationships with your retailers, supporting their development and adaptation to the changing landscape.
This is a role for someone who is looking to progress in a sales field they are already sure-footed in, and who is excited by the potential of a long-term commitment to this fast-growing British success story.

The Person
You will be a commercially-minded, results focussed, experienced B2B sales person. At least 2-3 years solid B2B retail sales and business development experience, ideally within the bike industry. You will understand the market, strategic competition, suppliers and retailers within, and the wider positioning Brompton enjoys. You have the talent to confront the rapidly changing marketplace and identify correct routes to sustainable long-term success.
You’ll be numerate, perceptive in analysis of sales data, and able use these to build persuasive arguments to achieve your goals. You’ll be part of a small team who enjoy robust commercial thinking and are dedicated to fulfilling Brompton’s potential. Additionally, you will be self-assured, personable, resourceful and entrepreneurial.
Due to the significant travel required, you will be self-motivated, efficient and effective when working remotely. You must be flexible, highly organised and dependable, both in your own contact with customers and in your reporting back to the office


• Delivering on budgeted sales targets for all Brompton products across your retail network
• Build relationships with key contacts and customers, to gain clear understanding of their businesses, requirements and objectives, to ensure sales metrics are met and expectations exceeded
• To identify, target, liaise and visit core prospective customers
• To open dealerships, negotiate agreements and close sales
• Identifying and developing new routes to market including Click & Collect, and B2C
• Identifying and resolving customer concerns
• Creating suitable strategies for dealing with obstacles, customer objections and competitor situations
• To deliver a programme of product sales training and support
• To co-ordinate, deliver and monitor the Brompton Dealer Accreditation programme
• To identify opportunities that require additional support and resource
• To represent the company at trade exhibitions, events, demonstrations and seminars
• Set up and organise events with retailers & businesses
• To build annual business plans for your accounts
• Forecasting, planning and delivering on sales targets
• Develop a 12 month rolling sales forecast/pipeline plan for your retail customers in accordance with sales objectives

• Monitoring and reporting your performance through weekly and monthly KPIs
• Performing statistical analysis and assess actuals vs forecasting
• Raising risks and opportunities for your accounts and developing related solutions
• Management of day-to-day sales
• Represent the requirements of the customer to internal organisation
• Feeding information on future buying trends to colleagues in Marketing, Design and Purchasing
• Gathering market, competitor and customer data whilst executing product and marketing strategy
• To communicate new product and service opportunities, special developments

Personal Requirements
• Ambitious and results focussed
• Strong sales, commercial, and customer service skills
• Provable track record in comparable Sales/Account Management role, 2-3 years’ experience
• Market aware and commercially focussed
• Fluent spoken and written English
• Consultative sales approach
• Strong numeracy skills
• Highly organised
• The role will require significant travel to current and potential clients, a valid driving licence is essential
• A natural communicator with the ability to persuade and influence others
• Competence in the development and delivery of presentations
• An understanding of Brompton’s ethos and how this has shaped its brand values
• Passionate, determined and resourceful
• Knowledge of rapidly changing consumer behaviour
• Attention to detail and a willingness to dig down into details while retaining a sense of the broader picture are essential


Brompton offers you a very excellent working environment with enthusiastic colleagues who get along very well, communicate and cooperate with each other. The working climate is informal, but we work hard. Next to good terms of employment Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle; we all share the same passion and dedication to the company and embrace differences in cultural backgrounds and skills.

 Huge discount on your very own Brompton (family and friends get discount too)
 Position to thrive. Whether you’re early in your career or an experienced professional, Brompton provides you with everything you need to excel in your job and for personal growth. You will be actively encouraged to increase your skillset and to attend relevant events
 20 days holiday plus Bank Holidays, increasing the longer you stay with us
 Workplace Pension Scheme, Season Ticket Loan, Childcare Vouchers, Flexible Working, Cycle to Work Scheme to name just a few…
 Birthday Breakfast, Family Fun Days, Christmas Parties, London to Brighton Bike Rides, Charity Raffles, Volunteering with the local community all go towards creating a working environment that is fun and enriching

If you feel that you fit within the Brompton team spirit and you can bring talent, innovation and enthusiasm to our workforce then please email your CV and covering letter to the People team via the apply button below. Applications without a covering letter will not be accepted.
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