Sales Coordinator [Italy, Portugal & Spain]

19 November, 2019
LONDON, United Kingdom
Job Type



Job title Sales Coordinator [Italy, Portugal & Spain]

Department Sales Operations

Responsible to Team Leader

Salary Competitive

Hours 40 hours per week

About the Company

Our purpose is to change the way people live in cities. By providing the means to commute or explore with a bike that you can take anywhere and store anywhere, we can make cities better places to live. We want to increase people’s freedom, improve their health and reduce society’s impact on the environment. We make more than just a bicycle, and we are more than just a bicycle company.

We continue to make the Brompton in West London, where we started in 1975, but our product has travelled far - we now export 80% of our bicycles to 47 countries. In the past 3 years we have invested in a new purpose-built production facility, transformed our digital architecture, opened new flagship stores and had our biggest product launch in company history and we’re not stopping there…

To truly deliver on our purpose, we need passionate, innovative and talented people that want to challenge the status quo and make an impact. We can offer you a job you won’t find anywhere else.

The role

Brompton has recently taken over direct responsibility for the distribution of its products in Italy, after being previously served for many years by a local Italian distributor. As such, a new and critical Sales Coordinator role with an international dimension has opened to drive development of Italian market as well as our current Spain & Portugal market.

Reporting to the team leader, this Head Office London based role requires a significant degree of organisation, proactivity and most importantly, commercial awareness as you become part of the frontline Sales department, responsible for development of sales and relationships between Brompton and its customers.

Your principal remit shall be to support the in-country Sales Managers in significantly growing sales in Italy, Spain and Portugal. Together you shall be responsible for the development of a twelve-month sales pipeline; maintaining and managing your pipeline on a weekly and monthly basis, ensuring bicycle orders are received in-line with your plan and expectation. As such, you will be required to build and foster personal relations with, and develop thorough understanding of, the 100+ strong retail network you have joint responsibility for in order to provide frontline sales support via phone and email, as well as from time to time, supporting wider European sales.

One of your first challenges shall be to convert the network of dealers inherited from the former distributor to a new way of working with Brompton by actively supporting their transition on to the Brompton Trade Platform. Though you will quickly find your role requires you to develop a wide understanding of Brompton as you funnel information into and out of the business, bringing you in contact with most internal departments.

During the first twelve months of your role, you will be the first point of contact for Italian and Spanish and Portuguese Dealers making their enquiries to Brompton. You will then quickly develop knowledge to efficiently answer a multitude of sales and technical enquiries, supporting the internal Customer Service and Technical/ Warranty team. Additionally, and on a regular basis, you will be required to make and support translation of marketing materials into Spanish and Italian for dispersal to dealers in your region.

As Brompton has recently launched its most exciting product to date – Brompton Electric, you shall quickly develop e-bike market knowledge/ awareness and assist our Commercial team responsible for the successful launch, support and sustained sales development of our electric bike in your region. Additionally, as the bicycle retail landscape continues to evolve, along with the Sales Managers, you shall explore, champion and facilitate new routes to market, including B2B corporate opportunities, leasing programmes and Click and Collect. Knowledge and experience consequently in these areas is desirable.

Whilst your primary remit is to support the delivery of sales through your relationships, commercial acumen and sales pipeline planning/ execution, it’s a role for someone who is keen to learn the full breadth of our company’s activities and products, who is ready to progress in a position they are already sure-footed in, and who is excited by the potential of a long-term commitment to this fast-growing British success story.

The Person

The ideal candidate will be routine-orientated, methodical, thorough, compliant, cautious, sensitive, diplomatic, self-disciplined, amiable and accommodating. The job is likely to involve administration, negotiating, advising and generally servicing people therefore the successful applicant will display a friendly approach and the ability to persuade others in a thorough and factual manner.

The job holder should enjoy working in structured situations, where consistent performance persistence, working within specific guidelines, rules and procedures to see a task through conclusion are key factors.

The successful candidate will be able to listen, absorb information and at the same time build upon stable relationships, developing networks and identify resources as and when necessary. They will develop trust in people, be willing to smooth relationships, advise and assist others, adopting an accommodating and helpful attitude.

The successful candidate will be keen to consistently develop competence, expertise and practical procedures; they will provide simple practical solutions and tie up any loose ends, evaluating situations and calculating risks whilst justifying and defending correctness.

Main responsibilities

· Supporting sales of all Brompton products across your retail network

· Supporting the development of the retail network and new routes to market in your region

· Build and strategically foster relationships with retail customers, to gain clear understanding of their

businesses, requirements and objectives, to ensure sales metrics are met and expectations exceeded

· Developing strong working relationships with the in-country Sales Manager

· Developing a twelve month rolling sales forecast/pipeline plan for your retail customers in accordance with sales objectives

· Closing weekly sales in accordance with your pipeline plan

· Monitoring and reporting your region through monthly KPIs and Scorecard, against budget and annual business/ marketing plan

· Performing statistical analysis and assess actuals vs forecasting

· Raising risks and opportunities for your region and developing related corrective and preventive actions

· Funnelling information, to and from customers, into and out of the business and across Brompton departments

· Translating, or supporting translation of, Brompton trade communications

· Supporting the Marketing department - updating customers on marketing activities and priorities

· Driving awareness and interest of new products and service opportunities

· Supporting Customer Service and Technical/ Warranty teams with retail and consumer enquiries via email and phone

· Taking payments and generating invoices from time to time

· Representing Brompton at trade and consumer events from time to time

Personal attributes and skills:

· Fluent in English, in Italian, and in Spanish

· Portuguese is a plus, but not mandatory

· Strong sales ability and customer service skills

· Market aware and commercially focussed

· Strong numeracy skills with an ability to construct and interpret sales data/ reports

· Ability to construct pivot tables and use common Excel tools

· A natural communicator that can persuade and influence others

· Proactive with a problem solving mind-set

· Ability to deliver presentations and report on markets

· Flexible and able to understand quickly the requirements

· Attention to detail and a willingness to dig down into details while retaining a sense of the broader picture are essential

· Determined and resourceful, able to adapt to a fast paced environment

· Passionate, able to work in a multicultural environment

· A valid passport

· An understanding of Brompton’s ethos and how this has shaped its brand values


· Ideally bachelor’s degree in one of the following areas - Business; Sales; Supply Chain

· Minimum three years’ trade account sales/ sales support experience


Brompton offers you a very excellent working environment with enthusiastic colleagues who get along very well, communicate and co-operate with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle; we all

share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.

· Large discount on your very own Brompton (family and friends get discount too).

· A choice of working hours, (i.e. every fourth Friday off).

· 20 days holiday, plus Bank Holidays, rising the longer you stay with us.

· Workplace Pension Scheme, Season Ticket Loan, Flexible Working, Cycle to Work Scheme and other similar benefits.

· Birthday Breakfast, Family Fun Days, Christmas Parties, Annual Bike Rides, Charity Raffles, Volunteering with the local community all go towards creating a working environment that is fun and enriching.

How to Apply

If you feel that you fit within the Brompton team spirit and you can bring talent, innovation and enthusiasm to our workforce then please email your CV and covering letter to the People team, at In the subject, please specify the role you are applying for. You are encouraged to submit when ready and not wait until the deadline.

You should be advised that any applications submitted without a covering letter and CV will not be considered for the role.

Applicants must have the right to work in the United Kingdom
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