Social Media Executive at Saddleback

10 January, 2020
Yate, United Kingdom
Job Type


If you’re passionate about cycling, have professional social media experience and like the idea of getting to play with the latest kit as well as attending cycling events, Saddleback's Social Media Executive role could be the ideal job for you.

About the role

Saddleback is the UK home of cycling’s leading performance brands including Castelli, ENVE, Troy Lee Designs, Intense and Sidi. We’re looking for a new Social Media Executive to establish and implement a Saddleback social media strategy, leading strategic planning and content delivery for all our social media channels and international territories, covering both B2C and B2B areas of the business, across road and mountain biking brands.

Working under our marketing manager and alongside in-house design, copywriting and videography/photography, you’ll deliver effective 360 social media campaigns – paid and organic – that fulfil company objectives. These include relevant brand storytelling, communicating our mission of inspiring cycling, highlighting the latest trends and promotions and engaging with brand ambassadors and influencers as well as growing revenue.

In addition to handling the day-to-day management of social channels, you’ll work with the marketing and communications teams to develop a consistent tone of voice and will also oversee monitoring and reporting of metrics and analytics, competitive trends, campaign initiatives and community optimisation through recommendations.

We’re looking for someone with plenty of experience who’s proactive, motivated, incredibly organised and has an exceptional command of written English. You’ll also feel at ease talking about social, content and campaigns to colleagues across the business.

This is a full-time role either 8:30-5:30 or 8:00-5:00 five days a week, finishing an hour earlier on Fridays. We’ll also need you to attend, cover and take part in events we’re involved in from time to time, so there will be some weekend work involved, for which you’ll receive time in lieu.

At Saddleback you’ll find a supportive team of like-minded cycling geeks – from CX to every MTB discipline, a peloton of roadies and even the odd triathlete – as well as a relaxed family environment, a stunning open-plan office space and a staff discount that’s sometimes a little too tempting! Once a month we also have a two-hour team-building ride-out covering gravel and road, plus a range of accessible fitness activities.

Key responsibilities
• Strategic planning, delivery and day-to-day management of organic and paid social media campaigns
• Working with the communications team to develop a content-led organic growth strategy and consistent tone of voice
• Drive blogger outreach and build strong relationships with key influencers
• Providing insights and ongoing analytics into campaigns to make data-driven decisions
• Auditing social media channels and making recommendations

Your skills

• A minimum of two years’ professional experience working in the social media sector
• Proven experience in strategic planning, development and implementation of creative 360 social media campaigns and managing budgets across multiple platforms
• A love of road cycling and mountain biking would be greatly beneficial
• Highly organised with the ability to manage multiple social media channels and campaigns with a consistent tone of voice
• Creative approach with fantastic writing skills
• Ability to spot new trends and recognise new social opportunities
• Ability to produce exceptional work within tight time parameters
• Excellent communication and people skills
• Dynamism and ambition
• Outgoing, social nature
• Confident in presenting strategies and influencing key decision-makers


• Work with a great bunch of cycling aficionados
• Early finish on Fridays
• Monthly staff ride-outs
• Secure bike storage
• Changing and locker room with laundry facilities
• Plenty of showers
• Workshop facilities
• Attractive staff discount
• Company cash health plan

About Saddleback

Now in its 16th year of business, Saddleback is a family-owned cycling distribution business with around 60 employees. We are proud to have leading names such as 3T, Castelli, Chris King, ENVE, HJC, Intense Cycles, Moots, Push, Peaty’s, Sidi, Silca, Stages and Troy Lee Designs within our portfolio of the world’s premier road and MTB brands.

You’ll be joining a company full of real cycling enthusiasts at our premises in Yate, 10 miles northeast of Bristol / 15 miles northwest of Bath. We have a friendly, relaxed office atmosphere a little away from the hubbub of central Bristol with plenty of great lunchtime rides on our doorstep.

If you would like to apply for this role, please submit a copy of your CV and a covering letter.

We regret that due to the volume of applications we are only able to contact candidates who make it to the interview stage.
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