Karin Vogelsanger has acquired e-Bike development brands Protanium and Diavelo from Accell, to form Protanium GmbH, based in Zurich, Switzerland.
Protanium was founded in Denmark in 2006, by Brian Hoehl and inventor Lars Munksoe, and developed what it said is the first removable pedelec battery that is built into the frame.
Accell has held a majority stage in Protanium since 2008, when the business was relocated to the Netherlands. Protanium went on to win awards from Eurobike, Taipei Cycle, iF, Red Dot and the German Design Award.
The Vogelsanger family trading company Wimex, which has been headed up by Karin Vogelsander since 1999, began working with Protanium in 2013, the same year it launched Diavelo distribution in Switzerland. ’16 saw the foundation of Diavelo Schweiz AG as a sister company of Wimex.
The newly founded Protanium GmbH now owns assets acquired from Dutch company Protanium B.V., as well as the licence for the in-frame battery technology. The patent of the in-frame battery technology remains with Accell.
New owner and company managing partner Karin Vogelsanger said: “We see enormous potential in continuing Protanium’s trail-blazing work and in converting the various technical solutions and design ideas for the pedelec market into ready-to-sell products. By making pedelecs more attractive and more practical we aim to help position the vehicle category even more strongly in the leisure travel and everyday mobility sector.”
In recent years she has collaborated intensively with Protanium, and her company Diavelo Schweiz AG already represents the pedelec brand in Switzerland. With over 20 years’ career experience in the bicycle industry Vogelsanger has numerous longstanding business relationships with production partners in Asia and Europe and with customers in the European Union and Switzerland. Under the stewardship of Karin Vogelsander, the newly formed Protanium GmbH sees itself as a service provider that jointly with its customers converts product ideas into ready-to-sell pedelecs, providing all of the processes from a single source. Along with development, design and product management they include sourcing and assembly in the Far East and Europe and assistance with logistics and after-sales services.
The firm will be exhibiting at next month’s Eurobike, at booth A6-402.
Accell recently sold its loss-making ‘non-core’ US businesses.