Debuted at CoreBike, Moore Large has taken on the O’Neal MTB portfolio and sister-brand Azonic, exclusively in the UK.
Complimenting the distributor’s existing gravity brands, O’Neal brings with it a portfolio of helmets, protective clothing and bike wear, each influenced by the brand’s motocross heritage in protection and performance apparel, but tailored for the mountain biker’s needs.
On the tech front, the brand has recently upgraded all of its knee pads and body armour with its now trademarked proprietary IPX™ foam. Soft when worn, but hardening on impact, the protective element is lighter and more supple than anything the brand has used before now.
IPX pads are available from £38 in the UK, spanning up to £78, with three price points in between.
John Firth, Head of Marketing at O’Neal, told CyclingIndustry.News that it has had the IPX product in the lab with an independent source and that early indications show the technology is more effective than most (if not all) other protection foam currently within the cycle market. The new tech is also in line with CE EN1621 standards.
With 30 per cent of the brand’s business now stemming from helmet sales, O’Neal has seen huge success in recent years with its Fidlock single-handed magnetic closure system, available on all lids in the range. The most popular graphics in the range can be found across all products head-to-toe giving that factory O’Neal look. O’Neal support over 15 privateer teams in the UK with well over 100 grassroots riders on the program for 2016.
The brand now operates in 54 markets around the globe and with Moore Large are looking to replicate the success seen in other leading markets.