POC appoints Oliver Coxhead to lead dealer direct UK sales org

POC has recruited Oliver Coxhead to the role of Country Manager ahead of its July 1st roll out of a new direct to dealer UK sales organisation.

Supported by dedicated distribution and customer service teams in POC’s European Sales office, POC will now “engage and react to all partner needs and questions directly.”

POC Managing Director for Europe, Kolja Plegt, said: After over a decade with our UK distributor, 2Pure, we are pleased to announce another development in our progression and maturity as a business, with the creation of a dedicated POC UK Sales organisation and support. The UK market is wonderfully diverse and we are excited to engage even more directly with our current and future partners.

“Business changes are a natural process, but we would like to recognise and thank all the wonderful people at 2Pure for their partnership and support over the last ten years and more, which has been an important part in our evolution and success.

“Our objective in establishing a new dedicated POC UK sales organisation, supported by POC’s distribution and customer service teams across, Europe, is to support our continued growth and deliver seamless performance for all customers and users.“

Any questions regarding dealer direct sales and product support can be mailed to office@pocsports.com with immediate effect.