The Science in Sport owned PhD Nutrition label has become the first in the group to launch a recyclable packaging, going some way to denting the impact on landfill.
Science in Sport is said to have invested in the packaging technology, which will now form the basis of converting the bulk of its protein powder lines to the environmentally friendly solution.
In the last 12 months, PhD Nutrition has filled 700,000 pouches which have ultimately gone to landfill, said the first in this morning’s RNS. The PhD Nutrition pouch range will move to recyclable material, commencing with the Diet Whey range at the start of December, with a full range change completed in early 2021.
According to the group, the move makes the business the first in the world with packaging that can be recycled in green bins across many of the UK’s local authorities.
Better still, the recyclable packaging will be rolled out to the Science in Sport brand later in 2021, and the business expects to fill one million recyclable pouches in 2021. Further initiatives to support the recycling of both gels and bars will also commence shortly.
Stephen Moon, Science in Sport’s Chief Executive Officer, commented: “We take our ESG strategy very seriously and are in the process of introducing wide-ranging measures aimed at reducing the environmental impact our manufacturing footprint, brands and products have on our planet. The introduction of a recyclable pouch is the first of several initiatives over the short and medium-term.”
The sustainability trend has become a focal point with consumers and business around the globe. In CyclingIndustry.News’ own 2020 Retail Study bike shops ranked a reduction in packaging shipped to their stores only behind an improvement in margins for points they would like to see suppliers improve upon. Bike shops are once again invited to take part in this year’s research, for which there are numerous perks, here.