She’s Electric and Everything Electric join forces for women-centric eBike push

Loud Mobility is working with the Fully Charged show to bring its She’s Electric experience to home energy and electric vehicle show this year, at the Everything Electric Events.

The move will help Loud Mobility to hit its goal of reaching 1 million women in 2024.

At the show, there will be a range of electric bikes, from front-loading family Cargo bikes from CaGo to longtail compact cargo bikes and smaller folding models. All eBikes have been selected to feel comfortable and practical for women to use in their everyday lives.

Women will be able to test-out eBikes on the micromobility Demo track – run by Electroheads – and will be running women only hours 3-4pm each day.

The She’s Electric team will be on hand to give guidance, advice and hands-on support to women wanting to get started on an electric bike. There will be child seats and helmets for an enjoyable family-friendly experience.

There’ll also be a She’s Electric Boutique on site, a chance for women to browse and try a selection of stylish clothes and accessories that can help them cycle in style and get away from the still pervasive ‘middle-aged man in Lycra’ cycling stereotype.

She’s Electric said: “We can also support women on their next steps, whether that’s finding the perfect eBike or connecting them with safety training, local community groups or finding a cycling buddy. We want to ensure their journey to e-cycling is a safe and supported one and that they feel 100% electric!”

Caz Conneller, Director of Community and Culture at Loud Mobility and creator of the She’s Electric Campaign, said: “We are excited to be working with the Fully Charged show & Everything Electric to reach a wider audience with our She’s Electric experience. The gender gap is apparent across EV, active travel and micromobility and it’s important we all work together to close it.

“The ‘us and them’ mentality that can exist between cycling and driving is not conducive to mass behaviour change. It’s important we collaborate within e-mobility to give people multiple opportunities when it comes to their future transport choices.”

Sophie Perrygrove, CCO at The Fully Charged Show/Everything Electric, added: “We are delighted to welcome She’s Electric to our first Everything Electric LONDON show which opens at the ExCel later this month. Not only will they be bringing a range of e-bikes and cargo bikes for our test track that have been selected with women in mind, there will also be an  hour dedicated each day to women only test rides for the first time ever at our events. This is in recognition of the gender gap in e-mobility and importance of supporting women to explore the benefits of e-bikes. We look forward to working with She’s Electric more closely over the coming year to communicate their important initiative to our Fully Charged/Everything Electric audience.”

More info here.

IMAGE: Sophie Browne, founder of Also Bikes, one of Loud Mobility’s role models and brand partners. Photo credit Honor Elliot.