Friday, 29 March 2024
DistributionNews

Bob Elliot & Co onboards Ass Magic brand

UK cycling parts and accessory distributor Bob Elliot & Co has announced that it has inked a distribution deal with Ass Magic, a South-African chamois cream brand.

Started in 2014, the chamois cream brand has been tested thoroughly at events such as the Cape Epic and Cape Town Cycle Tour. Over time the product has been refined with feedback from customers and is now brought to the UK in full confidence it will be well received in the UK market.

The distributor says that, with the UK being particularly busy with a calendar of road, gravel and mountain bike events and tours, it thinks that customers will understand the need for a high quality chamois cream, that can stand the test of time in the saddle to ensure their comfort.

Paul Elliot said of onboarding the label: “We are delighted to get distribution of Ass Magic over the line. It was a pleasure to meet Chris and the team at EuroBike and go back to some old traditions of seeing people, and ranging brands face-to-face once more after a challenging couple of years. We feel with Ass Magic’s vision and passion, it sits perfectly with our own ambitions and we can give the brand a platform for growth and market-share in the UK.”

The product is a lanolin-based cream with added zinc-oxide and specific-purpose essential oils. These provide not only physical relief, but also peace of mind to keep skin safe without compromising cycling gear.

Ass Magic’s spokesperson adds: “English speakers in the UK will also be able to easily understand the branding and humour around Ass Magic, and if nothing else, it will put a smile on your face. With a number of South African expats in the UK, the cyclists among them will be familiar with the brand and it is great to be able to have the product available to them again.”

Stock will become available in the UK starting in October.