The World Federation of the Sporting Goods Industry has recruited a new leadership panel to its Physical Activity Committee.
Formed in 2013, the panel will now be chaired by Vanessa Garcia Brito, the Senior Director Communications & Partnerships at Nike. The WFSGI is the World Health Organisations contact for the sport industry and will continue to work alongside the organisation to achieve physical activity goals, including the WHO recommendation on active travel.
Activities of the Committee include among others the work with the UN agencies and other multi-lateral organisations to ensure that tackling the physical inactivity crisis is a global political priority. Provides a global forum to WFSGI members to share best practice on approaches that increase participation in sport and physical activity.
Vice-Chairs are Kathleen Tullie, Senior Director of Corporate Social Responsibility at Reebok International and Founder & Executive Director of BOKS (Build Our Kids’ Success), Lars Wiskum, CEO and International Strategic Advisor at SportVenture, and Rob Brown, Head of Governance & Corporate Responsibility at Speedo International.
The new leadership team aims to take forward the work of the Physical Activity Committee and increasing the reach of the industry’s work in this area.
“We have a great opportunity ahead of us to build on the sporting goods industry’s efforts to promote physical activity and sports participation globally. The Physical Activity Committee will continue to work together to create greater awareness of the physical inactivity epidemic and increase participation in sports and physical activity. I am looking forward to collaborating with the sporting goods industry to provide leadership in this space, and create a more active, healthier world,” said Vanessa Garcia Brito.
WFSGI Secretary General Robbert de Kock added: “The Chairpersons and Members of the Committee bundle broad and powerful expertise that covers different angles of promoting active lifestyles and sport as a sustainable solution for a healthier society.