Zwift eCommerce store to serve Europe with ‘free’ smart trainer trials

Zwift has launched a new eCommerce store that will serve customers across Europe, offering 30-day free home trials on smart trainers.

The new business arm will operate alongside an Amsterdam warehouse that will ship product with a 30-day Klarna term that will allow the customer to get a feel for ‘Certified’ trainers without coughing up the cash upfront. Such trainers include options from Tacx, Wahoo, Cycleops and Elite and a 30-day Zwift membership will be included with the free shipping and returns offering.

“The full Zwift Shop experience is something that we’ve long wanted to open up to European customers, and it’s finally here.” Says Eric Min, Zwift CEO and Co-Founder. “A quality smart trainer is revolutionary when it comes to Zwifting. As a company, we are not only in the best position to be able to provide expert advice on which trainer and accessories you will need to Zwift. With our new 30-day trial, we aim to make it even easier to test out both Zwift and your new smart trainer.”

Alongside smart trainers, the online shop will offer a range of accessories including fans, heart rate monitors, phone mounts, ANT+ cables and even cassettes. Runners will also be able to purchase the RunPod from the store, the gateway to running on Zwift.

For existing Zwifters, the store also offers a range of ‘Designed in Watopia’ fan merchandise including cycle and run clothing, water bottles and T-Shirts.

In recent months the digital cycling biz has significantly upped its marketing drive with projects including a rebranding of pubs and stations in Harrogate to mark the UCI World Championships.