Deda Alanera RS integrated handlebars aim for high-end market

Deda Elementi’s new Alanera RS is pitched as the perfect upgrade for bike shop customers looking for seamless improvement on their current handlebar. Touted as the pinnacle of integrated handlebar technology, it’s comfortable, super aero and on trend, with a 6 degree flare.

Utilising Deda Elementi’s Internal Cable Routing Technology (DCR), the Alanera RS is the most adaptable integrated handlebar on the market, says Deda, with computer mounts available for Garmin, Wahoo, Bryton and GoPro in the box and top cover adapters available for most bike brands out there.

UK bike trade distribution is via Chicken Cyclekit.

“This is the upgrade your customer will be wanting for their new super bike. Currently being used by the Decathlon AG2R La Mondiale Team in the Pro Tour, the Alanera is a pro-tour proven bit of kit with a history deeply ingrained within cycling’s roots, the original Alanera was the first integrated bar to win the TDF. They’re ideal if you’re looking to promote that extra bit of high-end luxury to your customers wanting something extra special.”

Deda Elementi’s Alanera RS is available this week in a range of sizes with more coming in mid-July.