Niki Elliott joins Upgrade Bikes as firm expands sales team

Niki Elliott has joined Sussex-based Upgrade Bikes in the newly created role of Accounts Manager for Southwest England & South Wales.

The move marks an expansion of the Upgrade Bikes sales team and follows the addition of Ali Burns a couple of months ago (Ali covers Southeast England and London).

Niki Elliott joins Upgrade after years of working as a Southern Area sales manager for a complete-bike brand. Niki is keen to bring her passion and experience to the role: “I am delighted to have joined Upgrade Bikes. With an impressive portfolio of market leading premium brands, I look forward to being part of a great team of people with an ambition to make Upgrade Bikes the number one go-to supplier for P&A.”

Matt Killick, Head of Sales for Upgrade Bikes, added: “I am excited to welcome Niki to Upgrade Bikes where she will bring a wealth of knowledge to the Upgrade sales team. In times where our competitors are looking to scale back their work forces, we are looking to build on the hugely successful portfolio of brands we have with a bigger and stronger sales team. We have a fantastic customer base in the Southwest England & South Wales that Niki knows very well, and I am certain that with the support of myself and the rest of the team here at Upgrade we can grow our business further.”

Upgrade Bikes: 01403 711611

Niki Elliott: 07943 040229

niki.elliott@upgradebikes.co.uk