100 new brands sign up to Sea Otter Europe 2024, now over 20% larger than 2023
Sea Otter Europe Costa Brava by Continental, in its 8th year, is going to set a new record for itself, with 100 new brands confirmed for the show in a space currently grown by 20%.
The organiser is predicting that the next few weeks will see Sea Otter Europe 2024 reach capacity for exhibition space.
Meanwhile, Shimano has again renewed its participation as Silver sponsor of the event, which anticipated more than 60,000 visitors. Shimano will be present at the festival as the main sponsor of the last race of the Shimano Super Cup Massi.
“Sea Otter Europe Costa Brava Giorna by Continental offers Shimano the great opportunity to be close to our end customers, our partners and bike manufacturers, all in the same place, encouraging interaction with them; as well as showing customers the latest components, footwear, helmets…, so that they can touch them and talk directly with us, something that is very valuable for Shimano,” explained Cristina Pizarro, Marketing Director of Shimano Iberia.
Sea Otter Europe, cousin of the long established ‘Classic’ in California, has been co-located with the Euro Mobility Festival. CIN recently chatted with show director Albert Balcells about how the mobility side of cycling has been helping bring in new leisure/sports cyclists.
