Gruppo Media launches Conductor Productions
10 year old creative agency Conductor – acquired by Rouleur owner Gruppo Media last year – is launching Conductor Productions for brands that need assistance with particular marketing needs.
Offering visual asset creation for product launches, brand campaigns or general content creation, Conductor Productions makes use of decades of campaign creation and image making experience across the Conductor and Rouleur teams. The new department will support brands in creating film and photography.
The team, led by MJ Jackson and Jonathan Davies, have created a body of work that covers the spectrum of marketing and brand building activity, including brand hype films, new collection and production launches, event, athlete and ambassador activations and brand asset library creation.
Conductor co-founder, MJ Jackson said: “Whether shooting new film and photography, refreshing existing assets or a mixture of both, Conductor Productions look beyond the world of cycling for inspiration and aim elevate the visual language of the sport we all love.”
Coinciding with the announcement, Conductor Productions and Ribble have collaborated on the launch of the new Ribble Allroad Road+ Collection. Shot in Andorra over two days, the project takes inspiration from the classic films of Jean-Luc Godard and iconic cinematic moments such as opening scene of The Italian Job.
Selecting an Andorran based team including, Nik Howe, Alex de Cortada and stills photographer Brazo di Hierro, the concept was brought to life across the short film and a wide selection of stills that captured the spirit of the new collection.
Ribble Head of Marketing and PR Sasha Castling said: “From initial briefing and discussions the team quickly brought to life our ideation with a stunning genre challenging production, capturing the romance of riding through the intrigue and the unknown of European cinematography and all set in a stunning location. Conductor Productions absolutely delivered the inspirational cycling film I was looking for. And that soundtrack…”
productions.conductorstudio.com
