Madison Clothing announces AW24 range

Madison Clothing’s new range of Autumn Winter clothing includes technical road, gravel, mountain bike and commute apparel designed specifically for British winter road conditions. The brand continues to offer its entire range with a men’s and women’s version.

The DTE isoler thermal long-sleeve jacket and DTE thermal bib-tights with an elastic interface pad headline the road category of the AW24 launch. The DTE isoler jacket features a DWR coating which is water-repellent, along with a stretch body construction for a more tailored fit.

Isoler thermal Roubaix fabric is used in the jacket design to retain body heat during cycling in cooler temperatures, a similar design is factored into the DTE bib-tights due to its DWR coating on the exterior and isoler thermal Roubaix fabric on the inside. Comfort for all lengths of rides in all situations can be provided by Madison’s EIT dual-density pad, engineered to deliver maximum agility.

Roam, Madison’s Clothing’s gravel and adventure range, has added the Roam two-layer waterproof jacket to its collection. The jacket has been awarded a 10k/10k waterproof and breathability rating, the jacket also has a relaxed fit with an outer layer ideal for changeable conditions. The jacket is fully taped at the seams, along with a DWR-coated waterproof fabric and construction makes the coat rain and spray-resistant.

The best-selling all-purpose cycling socks are also back, the Roam isoler merino four season socks, available in six colours, make a return. These socks are odour-resistant due to its naturally antimicrobial and non-mulesed merino wool.

The brand remains focused on commuters and the addition of the new Stellar reflective jackets, offers 360 degrees of reflectivity. The jacket glows brightly when a vehicle’s headlights shine onto it, granting high visibility in poor lighting. A 50/50 colour/reflective fabric is split to allow for the greatest visibility to motorists and other road users to enhance safety. The Roam stellar tech two-layer waterproof jacket uses the same template as found in the two-layer, but the reflective finish is only visible under light. This allows the appeal to be used beyond commuting.

New colours have been added to the Flux and DTE ranges after a successful AW23 range along with short, regular and long options for the best-selling DTE bib-trousers as well as the rest of the line.

Sustainability has been a focus in this new line, as 90% of the materials used are recycled. All zips and reflective prints are recycled and the packaging is now plastic-free whilst also significantly reducing the level of ink used.

A garment repair service has also been launched as part of the sustainability efforts, aimed at repairing and fixing products that may no longer be covered by the Limited Lifetime Warranty. Products can be repaired, altered or adjusted either as part of the warranty or for a fee. This adds to Madison Clothing’s attempts to become ‘zero-to-landfill’.

Head to the Madison B2B for more trade details.