Madison Clothing to debut its most advanced range ever at iceBike*

Madison Clothing is looking to its Autumn Winter ’23 season with the brand having signed up technical fabric partners – specifically Primaloft, D30 and AX Suede – making the AW23 collection the most advanced clothing the brand has ever produced.

New jackets for the Flux and DTE lines headline the range, and the DTE jacket has an incredible 20K/40K waterproof/breathability rating making its £200 price tag extremely competitive compared to similarly rated products on the market. You’ll also be able to see the new DTE 3L waterproof bib trousers, a first for Madison Clothing, and a product that will be sure to turn heads for both its performance and looks.

On top of the materials, the design team have also been hard at work focusing on fit and on-bike performance of the kit. That includes improved stretch, leg length options for certain lines and a re-vamped fit across the women’s range.

The new line-up is the move towards sustainability, with

• 90% of the range made from recycled materials
• All the zips are recycled
• As are the reflective prints
• Even the packaging is now plastic-free, and uses significantly less ink for the printing

Dealers viewing at iceBike*

All this new kit will be available for dealers to see at iceBike*, and the order period has been extended until after the show to give dealers a chance to get their hands on this fantastic new range. Sign-ups have exceeded expectations so far, and we’re expecting even more dealers to want to get involved after seeing the clothing in person.

Thomas Plummer, Head of Madison Apparel, said: “We’re super proud of this range. There’s been a massive focus on fit and function and everything has been tested both in a lab and on a bike. We’ve introduced new technology, styling and colours whilst keeping the Madison brand accessible and affordable.

We’re also conscious about sustainability. The best products are durable products that riders love and they should be used over and over. This has always been part of the Madison brand, but we’ve also focussed on introducing certified recycled yarns (90% of AW23 is recycled), recycled zips (all zippers) and recycled reflective components (all reflective). Our packaging is plastic free and we are working with a repair centre to keep products going for longer.”

If you haven’t registered for iceBike* 2023 yet you can sign up at www.icebike.co.uk. IceBike North is at Manchester Velodrome on March 5-6th and IceBike* South at Tobacco Dock, London on March 9-10th.