California’s Archer Components to wind down; bike tech buyers sought

Electronic shifting technology specialist Archer Components has announced it will be smoothly transitioning to limited operations, stating that current industry conditions are making it “unsustainable… to continue full-scale operations”.

No new products will be produced by Archer Components, which formed in 2016, but it will continue to sell off existing inventory. The company is seeking potential buyers who are interested in acquiring the company’s innovative technologies and continuing its legacy. Archer Components also said it is open to discussions with parties who share its vision and commitment to advancing cycling technology.

Archer Components has been dedicated to delivering cutting-edge solutions. The company’s flagship product, the Archer D1x Trail electronic shifter, setting standards for performance and adaptability.

“We are incredibly proud of what we have accomplished at Archer Components,” said Brandon Rodgers, Co-founder and CEO. “Our team has always been driven by a passion for innovation and a commitment to improving the cycling experience. Unfortunately, despite our best efforts, the current market dynamics have made it unsustainable for us to continue full-scale operations. We are deeply grateful to our customers, partners, and the cycling community for their support over the years.”

Archer Components will be working closely with its distributors, retailers and customers to ensure a smooth transition as the company winds down its larger operations. The company will continue to honour warranties and provide customer support during this period. Detailed information on these processes will be available on the company’s website.

“We couldn’t have done any of this without the talented folks at our shop in Scotts Valley, CA, and the dedicated team from around the world who helped make this a success,” said Devin Carlson, Co-founder and COO.

The firm added: “Archer Components would like to extend its deepest appreciation to the cycling community for its loyalty and enthusiasm. The company’s legacy will live on in the advancements it brought to the industry and the positive impact it made on the riding experience.”

The past 18 months have seen a number of cycle businesses go under, but relatively few openly explaining the situation and attempting to smoothly wind down operations. The move is akin to that taken by Isla Bikes, which no longer manufactures new bikes but does exist to offer spares, etc, to keep its bikes in operation.