Extra UK Sales Team bolstered by 3 new hires

Extra UK have recruited 3 new Area Sales Managers (ASMs) as part of a reorganisation of territories.

With many years of industry experience, the 3 will deliver enhanced support to IBDs, representing Extra UK’s quality brand portfolio, driving toward the next stage of business growth.

Tom Willis – Southwest and Wales

“I am excited to be joining the Extra UK family and being a part of the next stage of the growth of the company. I have worked in the bike industry for the past 10 years.  Previous to that I worked in field sales roles in the skate, snow and travel sectors. I live in North Bristol and am a keen mountain biker and love to be in the woods riding with friends.”

Tom can be contacted on 07891 222 547 or [email protected]

Alan Kay – Scotland and Northern Ireland ASM

“It’s an amazing opportunity to be given the chance to join the team at Extra UK. With a number of market leading brands in the portfolio it is very exciting even after 20 plus years in the cycling industry.

There are many great, fun, hardworking people in this industry and I’m looking forward to getting out and working with them as they develop and grow their businesses”.

Alan can be contacted on 07867 122153 or [email protected]

Frazer Hare – East of England ASM

“Having worked in and around the cycle industry for a number of years. Including a lengthy period as a territory manager, I’m excited to be a part of the Extra UK team.  I have always been impressed with how Extra represent their brands and have heard nothing but good things about the company. I’m looking forward to getting out there, visiting dealers and presenting our impressive brand offering and most of all making a difference”.

Frazer can be contacted on 07899 894964 or [email protected]

Jonny Yates, Head of Sales commented, “Restructuring the sales team and territories has allowed us to bring in fresh new talent that will service our customers more effectively than ever before.  With the addition of Alan, Frazer and Tom we now have an extremely experience sales team that will help grow and represent our industry leading portfolio to the next level”.

Extra will be attending March’s Corebike Show (register here) which is now confirmed for 20th – 22nd March 2022. This event-season staple will feature the latest products and innovations from Extra’s market-leading brands. Following the absence of Corebike in 2021 they look forward to meeting up once again with their brands, customers and the wider industry.