iceBike* 2025: Record attendance and registrations confirmed
Madison and Sportline have revealed that iceBike* 2025 one saw a record number of registrations and attendees, as well as being “one of the most positive shows [we’ve] ever hosted”.
The annual trade show was once held across two cycling venues at the National Cycling Centre in Manchester and the and the Lee Valley Velopark in London. Dealer traffic peaked on Thursday’s show in London – now iceBike*’s most attended day on record – with over 800 people in the track centre engaging with brand representatives across the entire Madison and Sportline portfolio.
Aside from brands and products, the Business Services Area once again proved popular and the seminars were as busy as they have ever been. The State of the Industry Panel at both venues was especially busy with not a spare seat in the house.
Madison said it would like to share its thanks to all individuals who joined the panel at he shows Shimano Europe President Marc van Rooij, Park Tool CEO Eric Hawkins, Elite Sales Manager Peter Lago, Bikeability CEO Emily Cherry, Basil Export Manager Robert Scholten, Jonathan Harrison from ACT, Peter Eland from the Bicycle Association, Joyriders CEO Mariam Draaijer and Madison’s own CEO Dominic Langan.
Madison CEO Dominic Langan, said: “The atmosphere throughout the show was incredibly positive, and there’s a real sense that the UK and Irish cycling industries are starting to fight back. Encouragingly, 78% of those who registered actually attended—our best turnout yet. On a personal note, I was approached by more customers than ever before who wanted to tell me how much they value Madison, our staff, and the brands we represent. That kind of feedback is humbling, and it’s a testament to the strength of our partnerships.”
In addition, Dominic Langan had this message for customers and suppliers: “Your support, enthusiasm, and collaboration are what make iceBike* such a success. We couldn’t do it without you and we look forward to continuing to build on this momentum together.”
Manon Sessink, Sales Manager at Basil B.V. said “Teaming up with Madison UK this year and being part of the most successful iceBike* in 18 years, resulted in a great re-entrance in the UK and Irish market for Basil/MIK, combined with meeting and talking with so many enthusiastic retailers!”
Madison, Sportline and all its suppliers would like to say a big thank you to everyone that attended iceBike* 2025 and are already looking forward to making 2026 even better.
