iceBike* 2025 countdown: 2 new brands, fresh gear + more
With iceBike* 2025 around the corner, hosts Madison and Sportline have detailed more of what visitors can expect from the show. iceBike* North will come first on Sunday 9 and Monday 10 February, with the National Cycling Centre in Manchester playing host once more. That will be followed by iceBike* South at the Lee Valley Velopark in Stratford, London on Thursday 13 and Friday 14 February.
New Products
The new Shimano CUES Drop Handlebar groupset is hot off the press and iceBike* is the best place to be to find out more about it. Aside from Shimano, there is newness from Madison Clothing, Aeroe, Thule, K-Edge, Kryptonite, Profile Design, SiS and much more.
New Brands
There are two exciting iceBike* debutants this year. Firstly, the recently announced Basil which is being re-introduced to the UK market as an IBD-only brand will be exhibiting its impressive range of bicycle luggage options as well as its game-changing MiK technology. GTECHNIQ is also at iceBike* for the first time with an array of products that have to be seen to truly understand. With its incredible ceramic coating technology and science-led cleaning products, there is a lot to like about GTECHNIQ.
Seminars
iceBike* serves as not only a fantastic opportunity to explore the brands on show, but also as an opportunity to speak to other businesses and industry experts. The seminars are back once again with a fantastic line up from brands and industry experts alike, including the ‘State of the Industry’ Panel hosted by BikeBiz. Taking place at 11:10am on Sunday and Thursday there are some incredible guests including Shimano Europe President Marc van Rooij, Park Tool CEO Eric Hawkins, Elite Sales Manager Peter Lago, Bikeability CEO Emily Cherry, Basil Export Manager Robert Scholten, ACT, the Bicycle Association and of course Madison’s very own CEO Dominic Langan. Find the full seminar line-up on the website.
Stand Demos
Get hands-on at this year’s iceBike* with a wide range of product demos that are taking place on the brand stands this year. DT Swiss, Shimano, Park Tool, GTECHNIQ, Storm, Smartwasher and K-Edge all have interactive elements at the show so visitors can get involved and learn something new.
The Business Services Area is also worth a visit to find out more about how Madison and its external partners can support retailers in lots of different ways from credit control and B2B to merchandising and workshop management.
Evening Entertainment
To create a more intricate and immersive show experience, instead of heading off site when the show closes at 5pm, we are transforming the track centre into the lively and aptly named ‘Croix de Bar’. There is no need to leave the venue, visitors can head straight to the bar where they will be served Artisan Pizzas, bespoke iceBike-themed cocktails prepared by professional mixologists, beer wine, prosecco and soft drinks. The bar will be open until 8pm so head over once the show closes at 5pm to continue your conversations throughout the day in a more relaxed environment.
New Layout, same great offers
Despite being at the same venues as last year, this show will be almost unrecognisable. For 2025, iceBike* will see a new layout and vast improvement in the stand design for the Madison and Sportline brands.
Visitors can also expect the same excellent exclusive offers that will only be available to retailers that attend iceBike* in person.
Dealers and members of the cycling industry and media are encouraged to register now to stay up to date with the latest news about the show. For retailers, all show offers are exclusive to iceBike* attendees only so make sure you register here www.icebike.co.uk.
