New marketing director appointed at Galfer
Bicycle and motorbike braking systems manufacturer Galfer has appointed Guillermo Font as its new global marketing director. Font joins the team bringing with him his ‘outstanding’ track record in marketing along with in-depth market knowledge.
Font has worked for 20 years as a strategic marketer and brand developer, with his work spanning across multiple sectors and a variety of countries. He displayed his ability for growth and innovation in these roles, operating with a results-oriented approach.
Guillermo Font said: “I am very excited to join Galfer, a company with a rich heritage and an impeccable reputation in the industry.”
Galfer will use Font’s ability to adapt strategies to global market trends as they move into this new phase of business.
Font added: “My goal is to enhance this heritage, exploring new market opportunities and strengthening our global presence. We will work closely with the entire team to continue offering products of the highest quality and exceeding our customer’s expectations.”
Leadership strengthening is part of Galfer’s strategy to expand its reach into global markets and the acquisition of Font is part of this aim. Maintaining the values that made this company a “benchmark in innovation and quality” is also top of the agenda as it expands internationally.
New digital marketing initiatives and brand positioning strategies will be implemented by Font’s leadership to help Galfer change and adapt to the new market demands and provide for modern customer’s expectations.
Font’s vision and experience has been supported by Galfer’s management, who are confident in his ability to consolidate the company position as an ‘industry leader’.
