Quella partners The Tandem Group in new distribution deal

Tandem Group Cycles has announced a partnership agreement with Quella Bikes to become the exclusive national distributor for the urban bike brand.

Peter Kimberley, Group CEO of Tandem Group Plc explained bringing the brand aboard, offering: “We are fully committed to offer our dealer network the very best cycling brands and are always striving to support & grow their businesses. We are delighted to be working with Quella Bikes, distributing a brand which brings a unique offering to the market whilst also complementing our portfolio of bikes. This partnership supports our wider strategy and the imminent opening of our new purpose-built, state-of-the-art warehouse”.

Quella Bikes, is a British single speed bike brand, established in 2012. The brand values are built upon bringing the joy of a single speed, fixed gear bicycle to bike lovers everywhere. The design principle of each model is to bring the rider exceptional quality at great value within a range of both compelling vintage and stylish designs.

Utilising the Citrus Lime Cloud based POS system, retailers will be able to access the full range of Quella bikes in addition to ordering directly via the Tandem Group’s experienced sales team.

Commenting on the partnership, Chris Pengilley, Managing Director of Quella Bikes said: “We are very excited to partner with Tandem Group Cycles whose long standing relations and expertise of distributing bicycles within the IBD community will bring Quella to regional markets throughout the UK.  Over the years we have seen demand for our stylish and affordable range of electric and single speed designs intensify.  With the opportunity to partner alongside the team at Tandem we can now look forward to developing a network of dedicated stockists who can meet the growing demand for our brand across all counties of the UK”.

Birmingham-based Tandem Group is a national distributor with an extensive category portfolio, including bikes, electric scooters and licensed children’s character bikes. The group operates distribution for several of the UK’s leading heritage cycling brands dating back over 100 years including Dawes, Claud Butler and Elswick, alongside additional award-winning brands including the lightweight Squish children’s brand.