Distribution Archives

Newly formed Tern ZE to handle distribution in Germany, Benelux & Austria

Tern has established its first distribution office in Europe, Tern ZE. The Cologne-based Tern ZE will stock Tern’s full range

2025 will see the addition of Yaban (YBN) chains to the portfolio at Bob Elliot’s, further strengthening its support for

Extra UK has signed an exclusive distribution agreement with the Veloforte nutrition brand for the UK and Ireland (via its

A few weeks ahead of its house show iceBike*, Madison has announced it will begin exclusive distribution of Basil bicycle

Following the news that Saddleback was taking on distribution duties for major brands Cannondale and Focus, further details have now

Details are thin on the ground at the moment, but it has been confirmed that Saddleback will be handling distribution

Revelyst is to expand its dealer direct and direct-to-consumer (DTC) model for its Giro and Bell brands in the UK.

CIN has been regularly highlighting the nuances between D2C and bike shop business models in the industry, particularly where the

ZyroFisher is entering an exclusive distribution partnership with footwear brand Gaerne in the UK and Ireland. Recently re-introduced to the

Sarto Bikes has announced Graeme Freestone King as its exclusive agent in the UK. Sarto has a well-respected history in Italy,

Extra UK has signed an exclusive distribution agreement with Scope Cycling for the UK and Ireland (via its Irish subsidiary