Surge Bikes to introduce Vello SUB longtail to the UK

Retailer Surge Bikes has added the Vello SUB to its portfolio of family-oriented eCargo models.

The Vello SUB (Smart Utility Bike) is among the lightest longtail eCargo bikes on the market. The standard length of 180 cm and foldable elements, allows the VELLO SUB to be transported in a space-saving way on public transport or in a car boot. The lightweight SUB is lightweight and the brand said it can be adjusted without tools, making it multifunctional for daily tasks, from transporting children to shopping.

Matthew Cooke, Surge Bikes Founder. said: “Surge is already stocking one of the UK’s largest ranges in family cargo with top brands: Tern, R&M, Cube and recently Estarli. Vello offers another perspective, particularly when it comes to weight – SUB Titanium weighs in at under 25kg with cromo models under 29kg – a considerable weight saving over market leaders and an important factor for smaller riders with weighted load. Vello is a young company with a great team driving rapid development of the product/accessory range with a close-to-market position. Their base in Vienna offers the perfect testbed and the designers fully understand the importance of a complete accessory range, with lines such as full weather protection already in the pipeline.”

Valerie Wolff Co-founder at Vello added: “Having met with Matt at a couple of EU shows, it was clear the vision and enthusiasm for the family eCargo market matched our own. Surge has a quality physical and online retail presence and coupled with logistical abilities & we look forward to working closely to build the brand in the UK.”

Last year, Vello cut distribution in order to work directly with dealers. CIN caught up with the firm in issue 06 2023.