MTB Cycle Ltd, otherwise known as Action Bikes, has been placed into voluntary liquidation.
Having recently closed the Embankment and Victoria branches, what was once a chain of stores that stretched beyond the capital had long been shrinking.
The first Action Bikes opened its doors some 27 years ago.
The firm has now appointed Bretts Business Recovery of Dartford to wind down the business and customers are advised to contact Sue Skudder with outstanding business enquiries.
Action Bikes PLC, managed by Adrian Fudge, is still trading.