Starting with this year’s show, the Asia Outdoor and Asia Bike shows will merge into one exhibition at the fairgrounds in Nanjing, China.
Running from June 28th through to July 1st, the sister shows to Eurobike will now be led by Lee Young, the long-time project leader for the Outdoor exhibition.
“In the last few years, Lee Young has gathered a lot of experience in the outdoor industry and is also very familiar with the bicycle industry. We welcome the fact that, as a reliable partner, he is now taking over the reins of the Asia Bike and we look forward to a good and successful collaboration with him,” emphasized Stefan Reisinger, the Outdoor/Eurobike Head at Messe Friedrichshafen.
Now over ten years old, Asia Outdoor has evolved to become one of Asia’s leading exhibitions and one that will continue to serve a “recovering market”.
Meanwhile, Asia Bike last year attracted 5,909 professional visitors, as well as 1,924 public participants attending following the close of the trade dedicated segment. 201 brands from around the globe exhibited at the 2017 exhibition.
“At the Asia Outdoor 2018, we will be devoting special attention to the growth of Chinese outdoor brands. Furthermore, with the 13th edition of the show, we are increasingly addressing tourism themes in the outdoor industry,” Young announced.
National guidelines and the finance market have contributed to the rapid development of the camping sector in the last few years. For the Asia Outdoor 2018, visitors will be able to get information about travel in the 15,000 square meter “Outdoor Travel” area. Forums for business matchmaking and for the development of the camping and outdoor industries are being organized and will take place during the show.
In addition, the Asia Outdoor will also offer other well established program elements, such as the fourth COA Outdoor China Summit, the Running Village and the Asia Outdoor Industry Award.
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