Bespoked exhibitors can access free SQlab saddles for builds

SQlab and handmade bicycle show Bespoked have announced a partnership that will grant exhibiting bike builders free access to saddles, among other lines, from the ergonomics specialist.

Bespoked is Europe’s largest celebration of handmade bicycles and the people who make them. With the North American Handmade Cycle Show cancelled, the 11th Bespoked will in fact be one of the larger dedicated events globally to the art of frame and bike building.

Petor Georgallou, Director at Bespoked, points out: “We are pleased to announce our collaboration with SQLab, on the first ever Bespoked SQ build off. Exhibitors will be invited to use SQlab’s innovative range of ergonomic saddles and accessories (free of costs) for the chance to win £1,000. We’re excited for the opportunity to collaborate with SQlab and can’t wait to see how their products are incorporated into the builds at this year’s show by a lineup of some of the world’s most skilled and creative frame builders.”

Bastian Dietz, Director Global Business Development SQlab is “stoked about the collaboration, because it simply is a perfect brand and product fit, for all stakeholders, doesn’t matter if builders, customers or visitors. Why: These custom bikes are unique pieces, each a work of art, fitted perfectly to the owner. It’s the same approach like we at SQlab have, it’s all about sizing and fitting for an outstanding riding experience. We only made a quick deal for 2022, but I am sure, this is just the start of a long-term partnership.”

The offer will work with Bespoked’s organising team collecting orders from all builders/exhibitors, all of whom will be contacted next week with the promotion details.

Soon to roll out into the UK and other European countries, SQlab has developed a new proprietary measurements app that photographs customers, gaining dimensions ready for product matching in store.

Bespoked will take place at London’s Lee Valley Velopark from October 14th through 16th, running on the Friday from 14:00 to 18:00, Saturday 10:00 to 18:00 and Sunday 10:00 to 16:00.

£35 gains a three-day entry, while £20 day entry tickets are on offer with concessions available.