Bob Elliot takes on Fulcrum Wheels distribution for UK

After a short time away, Fulcrum Wheels is returning to the UK cycling trade thanks to a new distribution deal with Bob Elliot.

Stock is landing this month at the brand’s new UK home and Bob Elliot’s trade B2B includes details now. There are new entry level and at the high end (All-Road and Gravel) models arriving.

“We are thrilled to be launching Fulcrum Wheels back into the UK after a short absence,” said the Bob Elliot team. “Fulcrum will further enhance our portfolio in this sector, by offering dealers a high-performing, elite wheel suitable for the very best bikes and upgrades. We are very excited to be working alongside the team at Fulcrum and aim to bring better visibility and availability to the brand than ever before.

“They continue to be at the forefront of bicycle wheel development, with the last few years seeing a focusing of the range size whilst still maintaining the many exclusive and trademarked technologies that have given them the edge for so many years. New models at both the entry level Road and in ultimate performance All-Road and Gravel will mean there continues to be a Fulcrum wheel for all users. First stocks land with us in April, which will all be available to see on our B2B.

A spokesperson at Fulcrum Wheels added: “The UK has always been a key market for Fulcrum, and we are excited to take this step to reinforce our presence. With this new partnership, we are confident that more cyclists will have access to our reliable and long-lasting performance wheels, supported by strong distribution and service. We look forward to this new chapter and the opportunities it brings.”

https://www.bob-elliot.co.uk/viewproducts.php?supplierID=198

Fulcrum Wheels had been temporarily absent from the UK after distributor i-ride went into administration last year.