POC links Locally to drive e-Commerce custom to dealers

Cycling protection and accessories label POC has partnered with Locally, a service that integrates with the brand’s e-Commerce systems, redirecting customers to local dealers. This will initially apply to the North American market.

Locally’s retail locator tool will be live on POC’s e-commerce website starting April 15, and will put the power of POC’s dealer network into the hands of the Park City, Utah-based brand’s customers.

“We are excited to partner with Locally, to support our customers’ shopping experience from researching products online to experiencing them in person at local dealers,” said Ryan Barnes, POC Snow Sales Manager for North America. “With the help of Locally’s tool and the service at our fantastic local dealers, we are confident that our customers are going to get the POC product best-suited for them.”

Locally’s retail locator is an immersive shopping tool that gives customers instant access to where they can find POC’s product at local dealers, as well as real-time inventory visibility at those dealers. Locally will provide customers with direct links to POC dealers in their geographic region to support online-to-offline shopping; supporting them as they research products online, then allowing them to find retail locations to touch, try on and experience the product before purchase.