Colin Williams joins Restrap

Restrap has welcomed Colin Williams to its team as new international sales manager.

Colin will be supporting Restrap’s plans to enhance its global presence and provide exceptional service to its customers worldwide, currently present in 27 countries across the globe.

Over the course of 30 years in the industry, Colin’s career has advanced from positions in bike shops during the ’90s, followed by a period of racing bikes and running mountain bike race teams. In the last two decades, they have been employed by various international brands, where they have been responsible for managing UK sales.

“Joining the team here at Restrap as International Sales Manager is an amazing opportunity,” said Colin. “I am excited to be working for such a premium manufacturer, and will be working with all the brand’s partners in the trade, to build on the successes already achieved.”

Colin Williams and MD of Restrap Nathan Hughes will be attending Velofollies 2023, taking the opportunity to meet with bicycle retailers and press from around the world, located on Hall 4, Stand 424, on the Bowdy and Brave stand.

Last year, Restrap announced two new dedicated sales agents to support UK sales, aiming at expanding its Premium Dealer programme.