Dave Flynn joins USG to develop sales with UK and global retailers

USG, the owner of 7iDP, Royal Racing and Tag Metals, has strengthened its team with the hire of Dave Flynn.

Flynn will be working with UK and international retailers to build on strong foundations to develop sales across the brands.

Flynn brings with him over 15 years’ experience from roles with Orange Mountain Bikes, Halfords and Hotlines Europe.

Dave Flynn said: “I am excited to get out there and start talking to retailers about the range, its credentials and commercial opportunities.

“These brands have a rich heritage in the sport. While industry challenges obviously remain, it is a great time to review, recalibrate and push forward with products which work.”

USG pivoted to a dealer-direct model in 2020 with Matt Yeo now assuming the position as Managing Director.

Matt Yeo said: “Having control of our own brands and distribution has hugely benefitted USG. We have to thank our retail partners massively for their ongoing support.

“USG are continuing to invest in staff, R&D and marketing as we get closer to launching new products alongside our proven best sellers.”

USG’s stable includes protection specialists 7iDP and parts brand Tag Metals, designed and developed by Tavish Capewell.

Matt Andrews has taken the reigns on global marketing for 7iDP.
The iconic Royal Racing brand also gets a refresh for 2024 with original creator Nick Bayliss at the design helm.

Dealers wanting to learn more about the USG stable of brands and join the ride should contact Flynn directly via +44 (0)7584 698 531 or david.flynn@usgb2b.com

PIC CREDIT: James Vincent