Cycle Show cancels its June 2021 indoor event, new outdoor event planned
The organisers of the Cycle Show have announced that this year’s event is “no longer viable” and that the show will try again in April of 2022.
The Alexandra Palace event has yet to debut having been announced first in pre-Covid times, alongside the The London Ebike Festival, which having initially been intended as a standalone event is now bundled in to the long-standing show.
“We have been working hard over the last couple of weeks, and unfortunately following discussions with exhibitors and the venue, we have established that it is no longer viable to run The Cycle Show in June 2021,” said the organisers this week.
“We are currently working on plans for an exciting NEW outdoor cycling event this August at Alexandra Palace.
“In the meantime, we hope you are enjoying our weekly updates and we thank you for your continued support of the shows.”
The 2022 indoor event has now been booked into Alexandra Palace for April 22nd to 24th. Tickets for this are already on sale.
No reason has yet been given for the cancelation, but it’s safe to say event organisers have been tracking Covid closely and confidence in being able to deliver satisfactory events has been on thin ice for some time.
UPDATE// Cycle Show statement
Speaking of the news, show organiser Chris Holman said: “Despite all efforts to try to build a show for this summer that would work for everybody we have had to take the tough decision to postpone our 2021 show. Given the severe difficulties with stock that much of the industry is currently facing, paired with residual uncertainty around COVID it’s a decision that made sense for everybody involved. Rather than deliver a compromised event we’re now focussing all our efforts into making 2022’s show the best to date.
“In the interim we’re working on a new concept to still give the cycling industry a platform to connect with consumers in an outdoor bike testing environment that will give a new audience of potential cyclists a chance to see some of the latest products and brands up close. There’s still work to be done on this concept before we can confirm its launch but we’re working hard to make it happen this summer.”
Plans for the 2022 show are building on the foundations of 2021 with the Cycle Show sitting alongside the UK’s first dedicated electric bike event. The venue will also see a new boutique show for triathlon brands – the 220 Triathlon Expo – as well as the expansive grounds outside the venue playing host to MTB races and a demo village which will offer the biggest range of demo bikes of any event in the UK. Tickets for the new 2022 dates are on sale now, as of 25th March 2021.
