Eurobike 2026 doors open: 800 companies from 44 countries
Four days of Eurobike are now underway in Frankfurt, featuring 800 international companies from 44 countries. The four day show concludes with the public day on 27 June, while this evening sees the Eurobike Awards presented (5:30pm, 24 June 2026).
It’s the last time before Eurobike’s ‘realignment’ which will see next year’s show take place in September.
In the days before the show, organiser fairnamic has emphasised the importance of trade fairs as a central hub for the bicycle industry, a point also picked up by Dr. Ralf Deckers, Head of Strategic Insights & Analytics and Member of the Executive Board at IFH Köln. The analysis of an international survey shows: “The industry has to hold its own in a challenging economic environment. Geopolitical uncertainty is a key burden.” 70% of respondents expect rising procurement costs, 61% see increasing overall uncertainty and 55 percent anticipate continued pressure on margins. At the same time, there are early signs of improvement in the business climate and sourcing. Against this background, personal contacts are becoming even more important: 73% regard personal networks and 68% direct supplier visits as particularly relevant channels.
Eurobike has also noted that women are among the largest untapped sources of growth in the cycling industry. A recent study by Women in Cycling Germany and IFH Köln noted that a more targeted approach to female audiences, while the overall German market is expected to stagnate until 2030, could unlock additional revenue of up to 950 million euros. Isabell Eberlein, Managing Director of Velokonzept and founder of Women in Cycling Germany, said: “The bicycle industry does not have a demand problem, it has an access problem. Those who focus less on technology and more on safety, comfort and everyday usability open up significant growth potential.”
Meanwhile, technological disruption in mobility was also noted. Hannes Neupert, expert in EPACs and micromobility said the industry is entering a phase of technological transformation, comparable in significance to the major mobility revolutions of the early 20th century. Software will increasingly permeate all areas of mobility – from vehicle control and connectivity to service, maintenance and user experience. The distinction between hardware and software companies is fading more and more. At the same time, new vehicle categories, new mobility concepts and new requirements for regulation and product safety are emerging. Technological innovation needs to be explained, but also experienced first-hand. “Especially in an increasingly digitalized world, physical events are gaining in importance as they enable direct comparison of products, technologies and applications. However, it is not easy to present software as a core trade fair topic. This calls for a fundamentally new way of thinking,” Neupert said.
Also in the build up to the show, the Eurobike management team was bolstered with the appointment of Matthias Pietsch, assuming the role of Show Director of Eurobike as of 24 June 2026.
“By appointing Matthias Pietsch, we are gaining a leader who knows the cycling industry, its stakeholders and its dynamics from many years of practical experience,” says Philipp Ferger, Managing Director of Fairnamic GmbH. “His expertise in the strategic development of successful event formats, his strong industry network and his deep understanding of the needs of partners, companies and communities will provide valuable impetus for the future direction of Eurobike.”
