Fulcrum appoints Athletic Affair as new global PR agency
Italian wheel specialist Fulcrum have announced the appointment of a new Global PR agency: Athletic Affair, the Sports Marketing & PR agency based in Girona.
Working out of the world-famous cycling hub of Girona, Athletic Affair has extensive experience in the outdoor industry, collaborating with worldwide brands connected to the cycling industry. Co-Founded by London based Xavier Guell and Girona based Jordi Pujol Rabasseda, 2023 has certainly started with a bang for the agency, with Swiss running shoe innovator ON also becoming a client.
2004 founded Fulcrum will now work hand in hand with Athletic Affair to promote new products, and grow brand awareness, collaborating with journalists and the media to ensure that industry and consumers alike are kept up to date with new releases, sharing the story of cycling adventures which Fulcrum riders experience.
2022 saw the brand return to mountain biking, as a key partner for Cape Epic focused Buff-Megamo team. The team raced to podium positions across a varied 2022 XCM UCI global racing calendar, riding on the Fulcrum Red Zone Carbon 29 2WF AFS wheelset.
2022 also saw Fulcrum launch the Speed 25 – weighing in at 1285g – designed as a low profile wheelset for rides where climbing is the focus.
In the UK Fulcrum Wheels are distributed by i-ride, with a range spanning road, gravel and mountain bike.
