Genesis Bikes to support Sisters in the Wild events and bike demos
Genesis Bikes has formed a partnership with Sisters in the Wild for 2026, supporting two events and enabling riders to test its gravel bikes.
As part of the partnership, Genesis will support lead guides Alice and Charlotte with its Croix de Fer bike range. The company will also take part in two key Sisters in the Wild events in 2026, including The Summer Gathering in the Lake District in June and the Wales Gravel Camp in July. At both events, riders will have the opportunity to test Genesis gravel bikes.
“At Genesis, we’re all about adventure being something people feel comfortable stepping into, and Sisters in the Wild does an amazing job of creating that sense of welcome on and off the bike. What they’ve built as a community really resonates with us, so this partnership feels like a very natural next step,” said Kellie Parsons, Marketing Director at Sportline.
Sisters in the Wild runs organised gravel and bikepacking adventures across Europe, alongside grassroots community events in the UK. It aims to build confidence and connection through shared cycling experiences and to create spaces where everyone feels welcome on two wheels.
“This partnership feels like a natural fit, and as a guide team we’re stoked to ride these tried and tested adventure bikes all over the world this year. Even more importantly, this support means we’ll be able to offer more riders the opportunity to experience bike-based adventures and to fall in love with gravel riding,” said Charlotte Inman, Director of Sisters in the Wild.
