Herrmans opens Taichung office to serve APAC region

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Hermans has expanded its international office portfolio with an opening in Taichung, Taiwan.

The Taichung office will assist customers throughout the APAC region, including, Taiwan, China, India, South-East Asia, and Australia. The office will also manage inventory in and deliveries from the bonded warehouse.

“Taichung is the centre of the bicycle industry so we needed a permanent office there to support our customers in the region,” stated Ronny Hoglund, Bicycle Business Unit Director. “Together with our existing European and US offices, this means we can respond to customer inquiries 24-hours a day.”

The fully-functional office is located close to downtown Taichung and includes desk-space, a meeting room, and a sample room, stocked with popular product lines and service parts. The bonded warehouse is in Taichung Port and is frequently re-stocked from the factory in Finland for on-time delivery to assemblers in Asia.

“The sample room allows us to deliver samples and service parts within 24 hours, while full deliveries can be made from the warehouse in 48 hours,” noted Stewart Clarke, Area Sales Manager, APAC. “This means our effective lead-time is actually shorter than many local sources.”