Hotlines portfolio shake up sees business refocus on key brands

Hotlines have announced they are reducing their distribution portfolio, to ensure sustained and long-term growth with key partners and group-owned brands like Nukeproof, Ragley, Brand-X and Lifeline.

The last 12 months have brought monumental change and while Hotlines finished 2022 with a superb result, we are narrowing our focus to meet the continued industry and economic challenges head-on.

What does this mean?

This increased focus will mean more resource for sales, marketing and dealer support. Trade customers will benefit as Hotlines continue to build desirable and robust brands with fantastic retail opportunities and aftersales support.

Today, Hotlines are announcing we will no longer be distributing Fuji, SE Bikes and Breezer. “I would like to thank the team at Advanced Sports Europe, it has been a pleasure working with such strong brands, each with a rich history in the sport. We wish them all the very best for the future”.
Ewan Pinder, Hotlines Managing Director.

Pinder continues, “After well over a decade, Hotlines will also be moving away from German brand Ghost. “Ghost have been a key part of the portfolio but Brexit, the pandemic and consumer trends have made it difficult to maintain momentum. As an important part of the Hotlines story, we would like to say thank you, and look forward to seeing our friends out on the trails”.

As we accelerate into 2023, Hotlines would also like to thank our UK and international retailers for continuing to support, ride and believe in the products we sell. The team are in the office, on the road and at demo events; ready and waiting to discuss our focus brands.

Retailers should contact [email protected] to arrange a store visit and learn more about the aggressive commercials available on a wide range of bikes, apparel, protection, parts and accessories.