IAA Mobility adds Stefan Fischer as cycling account manager

Cycling and Micromobility brands lining up a presence at the IAA Mobility show in Munich this year will now be able to plan their show alongside new Key Account Manager Stefan Fischer.

With decades’ of experience in design development and project management for some of these sectors’ most innovative companies, the opportunity to embark on creating a fully integrated definition of what “mobility” can mean for IAA Mobility was a challenge worth taking on, said the recruit.

“I think my “bridge-builder” mentality and ability to think cross-sector made me a good candidate for the job,” Fischer states.

For 2023 his goal is to give cycling, LEV and Micromobility a bigger stage – and with greater substance – than previously at IAA Mobility. Feedback from the 2021 event from the bike industry was to see greater integration into the broader event, rather than a feeling of being separated. 2021 was IAA’s first crack at bringing cycling into the broad mix of what was formerly a motoring only show.

Exhibitors can now register interest in being at the event by following this link. The event runs Tuesday 5th of September to Sunday 10th. Options are available to target both trade and consumers and Munich city Centre also transforms as part of the event’s arrival.