IMG picks up Haro Bikes distribution

IMG has picked up the distribution of Haro Bikes for the UK and Ireland.

“IMG Distribution Ltd is a solid distributor with extensive experience in BMX, and well respected by the bicycles industry in the UK and is a perfect fit for the distribution of Haro Adult and BMX product,” said Pete Garski, VP of Int’l Sales & Product Development for Haro.

“We believe that IMG Distribution Ltd, with its strong commitment to the independent bicycle retail channel and their customers, will play a key role in the future growth and expansion of our brands,” added Garski. “We’re excited about Haro products appearing in the market again in the upcoming months.”

Having started out in the BMX market under the guidance of Bob Haro, the bike label today distributes to 75 countries around the globe and has a portfolio that runs far deeper than just 20″ wheeled bikes. In recent years the firm has come to market with a range of mountain bikes, e-Bikes, road and gravel units.

“IMG Distribution Ltd is extremely excited to distribute Haro Products in the UK and Ireland, offering an extensive and dynamic product range with such a strong heritage. We’re really looking forward to focusing our efforts on Haro Products with key independent dealers throughout UK and Ireland,” said Carlo Griggs, Managing Director of IMG Distribution Ltd.

Haro aside, IMG also handle the distribution for bike brands including Fairdale, Fly Bikes, Sunday and Mankind. Taking to the Cycle Show in September, a trio of Italian performance labels – Zerouno, Bright and Tsunami – were also added.