Sales Specialist

This is another huge opportunity in our rapidly expanding business! Working with the Sales team and liaising throughout the company you will take a varied and vital role in our company.  You’ll support the sales and marketing teams with your excellent product knowledge, organisational and data management skills and deliver your own sales to meet revenue targets, bringing passion and excellent service to every customer interaction.

Answering to our new Head of Sales you’ll be a team player who can manage our sales inbox, man the phones/live chat and manage sales team reporting but may also be asked to help with demos, to support at an event, or to wash or build a bike. This is a fast-moving role for a capable and adaptable self- starter who is sales -driven with lots of confidence and a highly organised approach…there is great potential for growth and advancement as the company scales up production

ATHERTON BIKES

Atherton Bikes is based in Machynlleth in mid Wales at the heart of a thriving MTB community and just a short pedal from Dyfi Bike Park. We’re small, agile and we’re ambitious for our fledgling company so bring your A-game and be prepared to muck-in!

A career at Atherton Bikes is for those who want the excitement, hard work and opportunity of a start-up, in a culture of World Champions, state of the art technology and a healthy outdoor lifestyle. You will be part of a unique close-knit team as we expand our operations and take the brand to the next level.

We love bikes, so expect free uplifts at Dyfi Bike Park, plenty of after work rides, a huge network of back-country trails and a ready-made group of willing guides to help you explore them. Our focus is on finding the right person with the best-fit for our team so if you have the right attitude and appetite drop us a line…

THE ROLE

Responsibilities include but are not limited to:

• Solve customers’ needs by understanding their particular circumstances and connecting then to the right product – either immediately or in the future.
• Provide expert level advice on bike sizing, set-up and componentry
• Support marketing team with technical know how
• Maintain strong and efficient communications with the sales, marketing and manufacturing teams at Atherton Bikes, Dyfi, and Atherton Racing
• Support in the implementation and execution of sales processes and systems to drive sales, including admin support and reporting
• Understand market segments, industry trends and competitive products and play a key role in keeping the entire team abreast of interesting developments
• Understand our brand values and support the marketing team to help them utilize product attributes and benefits to build an effective sales funnel.
• Support at events and open house to build customer relationships
• Build merchandise sales
• Optional: deliver demo rides on site at Dyfi Bike Park

THE CANDIDATE

• Sales-driven and motivated by targets
• Technical expertise
• Enthusiastic and driven – a real self-starter
• Super-organised, practical and can-do
• An experienced mountain-biker with highly developed social and practical skills
• Hands on mentality with great attention to detail
• Team-player and a good communicator
• Resourceful

ESSENTIAL

• Demonstrate experience of and aptitude for sales – most likely in in a direct sales role
• Good working knowledge of bicycle components and maintenance
• Strong verbal and written communication skills
• Comfortable with Microsoft office and other computer systems including collaboration platforms and CRM
• Ability to work well under pressure and multi-task in a fast-moving environment
• Ability to work in a tight-knit team or solo
• Must be available to work after hours, weekends and holidays as required; this is no 9-5
• Must be able to work on site in Machynlleth minimum 4 days a week
• A positive can-do attitude and ability to work to deadlines and targets

NICE TO HAVE

• MTB skills – to advanced level
• Practical skills – can you put together an easy-up? build a bike?
• At least 2 years bike industry experience
• At least 2 years sales experience
• Ability to travel internationally at short notice
• Experience of digital marketing and community engagement
• Experience of Zoho CRM

HOW TO APPLY

Please submit a cover letter and CV via email to: [email protected]

Closing date for applications  7^th May 2025

Note: The details of this job description summarise the main expectations of the role as it stands today. We’re growing fast so we expect that the exact scope of individual roles will evolve with us; any changes will be managed in consultation