Pat Hus, the former director of the Interbike trade show, has become the CEO of Bianchi North America.
Taking on the newly-created role, Hus brings experience from prior roles with Cannondale, the American Bicycle Group, Titus Cycles and Easton Bell Sports. Hus departed Interbike in the spring before Interbike announced it would not run in 2018. The Emerald Expositions owned trade show has not run since.
“We feel very fortunate to have the opportunity to add Pat to our leadership team at this strategic time in Bianchi’s history,” said Bob Ippolito, COO for Bianchi’s parent firm Grimaldi Industri.
“Bianchi USA is seeing unprecedented demand right now for its innovative new product offerings and when combined with the success we’re enjoying in the Tour de France, we feel very fortunate to have anticipated the need for this important addition to our team. Pat brings a wealth of knowledge and experience having played key leadership roles in other high growth companies in the bicycle industry. His deep relationships with dealers over the years and as show director for Interbike from 2011 to 2018, will enable us to capitalize on the current momentum and will help us to grow the Bianchi brand far beyond its reach today.”
Hus said of the role: “I feel incredibly blessed to have been given this opportunity to join the Bianchi USA team and to help lead it through this next phase.
“I’ve always admired the brand and its rich heritage, going back to when I was the Bianchi rep in Southern California in 1990. I feel like I have come full circle and that I am right where I am supposed to be. I can’t wait to get past this horrible pandemic situation so that I can get out to meet with as many of the Bianchi dealers as possible.”
Catch the full story on BR&IN.