Madison launches new AW26 cycling apparel range
Madison has launched a range of products for the autumn and winter season, including a new waterproof jacket and redesigned products.
The headline product for AW26 is the new Flux HydroShift Waterproof Packable Jacket, a premium road jacket built around Madison’s new HydroShift waterproof technology. By removing the traditional face fabric, the jacket places its ultra-hydrophobic microporous polyurethane membrane directly on the outside. Rain beads on the surface and rolls away rather than saturating the garment, helping the jacket remain consistently light and comfortable throughout a ride.
Once the rain stops, a quick shake removes much of the remaining surface water.
Madison stated that the core technology is its microscopic pores, which are small enough to prevent wind and rain from entering but large enough to allow perspiration vapour to escape.
The jacket adopts a different construction from traditional waterproof jackets, which typically place a face fabric over the waterproof membrane. Although this construction provides protection for the membrane, the outer fabric can eventually absorb water, adding weight and affecting comfort as conditions deteriorate.
Other redesigned products include the established DTE and Flux collections. The biggest update to the redesigned DTE 3-Layer Waterproof Jacket and DTE 3-Layer Waterproof Bib Trousers is that the outer fabric is now nylon, which adds significant durability and toughness without compromising on weight. Both garments use fully waterproof three-layer construction, supported by a fluorocarbon-free durable water-repellent finish. A waterproof rating of 20,000mm and a breathability rating of 20,000g/m²/24 hours provide the foundation for sustained protection, while stretch fabrics and articulated fits allow riders to move naturally on the bike.
The updated DTE jacket uses a relaxed but controlled fit, leaving room for layering without feeling excessively loose on the bike. Stretch fabric, articulated shaping and laser-cut ventilation help balance protection with mobility and breathability.
The accompanying DTE waterproof bib trousers extend protection above the waist, with adjustable straps helping riders refine the fit and an integrated pocket adding useful storage.
Articulated knees and stretch fabric provide unrestricted movement on the bike, while the fit has been developed to remain compatible with knee pads. Secure zipped thigh pockets add practical storage, and elasticated cuffs create a close fit around footwear to help keep out water and trail debris.
For riders who prioritise low weight and easy packability, Madison has completely redesigned the Flux 3-Layer Waterproof Smock Trail Jacket. The relaxed fit leaves space for movement and layering without becoming baggy, while stretch fabric and articulated shaping allow the jacket to follow the rider’s position on the bike.
Lastly, the new DTE Packable PrimaLoft Thermal Jacket uses PrimaLoft insulation made with recycled content, delivering warmth that continues to perform when wet. This is combined with brushed Isoler thermal Roubaix fabric to provide additional comfort in cold conditions without creating excessive weight or bulk.
A fluorocarbon-free DWR finish helps repel light moisture, while the wind-resistant construction offers protection on exposed trails and during colder descents.
